amazebox

Arena Flowers were launching a new sister brand called ‘amazebox’, offering conceptual gift boxes delivered to the recipients home when they have ‘a little something to say’. The purpose of amazebox is to appeal to a younger generation of consumer.

Working with the lead designer we chose to create a vivid, playful brand with engaging shapes and colours that are visualised across all brand touch points. For this digital native audience we product photography needed to stand out to cut through the oversaturated social platforms and moving image was imperative for the use across Reels etc, for this reason we chose to create fun stop motions - in collaboration with stop motion artists SAND Visuals.