ecofleet

The brand identity of ecofleet communicates the positive and sustainable qualities the brand stands for. With a pattern referencing the streets of London and the brighter future ecofleet will bring, the use of vibrant brand colours helps to create a stand-out brand in busy cities. With the pattern wrapped around cargo bikes and electric vehicles, the ecofleet brand is also intended as a clear contrast against its competitors and their reliance on greens to highlight their environmental credentials.

I was responsible for creating the ecofleet pattern as well as aiding the creation of the final branding. Later I was responsible for creating ecofleets social media assets which included small animations as well as static assets.