TOPIA Magazine
Role
Art & Creative Director, Branding, Art Working, Web Design, Animation, Video editing & Social Media
Agency
Theobald Fox
Website
worldoftopia.com
Welcome to TOPIA where anything goes – as long as it’s good. TOPIA is your guide to an extraordinary world in metamorphosis – culture, nature and positive impact. Launched March 2022, this new digital magazine is for anyone who’s ever wondered just what this mind-bender of a universe is all about, or wants to be entertained with deeply interesting and outrageously good stories.
Working closely with TOPIA’s editor Lisa Goldapple we decided that the brand identity had to convey our extraordinarily changing world and be representative of the vast range of people, topics and cultures featured in the magazine.
With that in mind, I had to think about what could be created to visually represent everything above in a beautiful mashup and found collage to be the best visual solution for this. Being able to use unconventional combinations of different elements, such as images, textures, and colours allowed me to create an eye-catching and visually appealing identity that stands out from the crowd. The Collage style can also be updated or revised as needed, allowing for ongoing evolution and adaptability for TOPIA’s identity.
Because the collages convey an eclectic and playful vibe, I choose to use a mix of bold and quirky fonts that pair well with this. For TOPIA’s colour choice I created a vibrant and diverse palette which was a combination of bold and contrasting hues that complement TOPIA’s diversity.
Overall the identity for TOPIA was driven by a combination of creativity, storytelling, versatility, eclecticism, and wacky aesthetics, with the goal of creating a unique, visually appealing, and memorable brand identity that aligns with the magazine's content and vision.